The story of Georg Jensen

The origin of Georg Jensen

The company was founded in 1904 in a little workshop in Bredgade 36, Copenhagen by Georg Jensen. Georg Jensen is one of the most important Danish Designer brands.

The establishment of Georg Jensen

The Georg Jensen Silversmith was a reality. Georg Jensen quickly created a personal style.

He united the strong and free lines of the sculpture with the silversmiths delicate understanding of the quality of his material. His work is characterized by his fertile and creative imagination.

The Silversmith's success grew rapidly, especially within the upper middle class, escalating from an exhibition in the fall of 1904 at the State Museum of Art. GJ set his imagination free, using fruits, flowers and all his favorite jewelry stones. Furthermore, he was the first ever, to oxydize the silver.

Based on his great success, GJ was able to buy his raw materials in larger quantities and in larger variety. He soon had the possibility of working on bigger projects, starting big pieces of hammered silver - the so-called hollow-wares : mugs, dishes, centrepieces and candlesticks.

From humble Danish workshop to global design company
By 1912 his workshop moved to Knippelbrogade, Copenhagen - and now his workshop was one big swarm of employees and imaginative artists. These premises quickly became too small, so by 1917 Georg Jensen built a new workshop on Oesterbro, Copenhagen, capable of containing several hundreds of employees and artists.

Despite the size of the place, Georg Jensen had the skill of keeping all of his employees motivated and with a great desire of creating in the spirit of Georg Jensen.

As 69 years old Georg Jensen died in 1935. By then his little silversmith had developed into a global company, where talented artists worked on in the spirit and tradition of Georg Jensen.

Combining art with functional elegance
The selection of articles produced at Georg Jensen today is immense. The range goes from earrings and bracelets over shoehorns, CD-shelves and picture frames to mugs, jugs and fish dishes etc. Georg Jensen is still considered world-class for his perfection in quality, beautiful finish, innovative design and trendsetting selection.

The biggest wish and desire of Georg Jensen's, was to combine art and workmanship. His company must still be said to do just that. His work is characterized by his fertile and creative imagination. Georg Jensen set his imagination free, using fruits, flowers and all his favorite jewelry stones.

A remarkable trendsetting selection

Based on his great success, Georg Jensen was able to buy his raw materials in larger quantities and in larger variety. He soon had the possibility of working on bigger projects, starting big pieces of hammered silver - the so called hollow-wares: mugs, dishes, centrepieces and candlesticks.

Within the assortment you can also find collectibles, such as Christmas mobiles, Christmas-tree-candle-holders and annual spoons, or tableware products such as salt&pepper sets and candlestick etc.